We deliver actionable insights and optimize patient engagement & market research activities for pharma customers
By capturing the full context of real conversations between patients and doctors, we surface the reasons behind treatment decisions, details that traditional data sources miss.
Differentiation: Real-World Insights Beyond Traditional Market Research
Traditional market research relies on surveys, claims, or patient-reported outcomes — which miss the nuance of real care decisions. With access to the full context of doctor-patient interactions:
Unfiltered decision drivers: Understand what physicians and patients actually discuss, not just what they recall
Granular data at scale: Capture millions of data points that traditional focus groups or surveys simply cannot provide
Actionable depth: Surface emotional, clinical, and logistical factors behind real treatment choices
Technology: Cohort-based Intelligence™
Cohort-Based Intelligence™ (CBI) is our proprietary approach to unlocking a deeper understanding of patient journeys and treatment dynamics. At its core, CBI captures the rich, uncaptured context of real-world doctor-patient conversations — uncovering decision patterns invisible to claims data and EMRs — and reveals why therapies are chosen and enables us to stratify patients into highly granular, measurable cohorts.
CBI provides unparalleled contextual insights from the doctor-patient dialogue, enabling a deeper and more nuanced understanding of treatment decisions and patient support needs, compared to traditional RWD.
Our Cohort-Based Intelligence™ Platform Delivers:
Granular Patient Cohorts
We identify precise, real-world patient segments using the full context of clinical care — not just claims or EHR fields.
You get richer, more actionable cohorts that reflect how patients actually present and progress over time.
Treatment Decision Insights
We uncover the why behind provider clinical decisions and patient-specific factors, often unavailable in structured data.
You gain visibility into the drivers of care — enabling better forecasting, education, and engagement strategies.
Patient Engagement
We reveal unmet needs, confusion, and moments of friction that patients face across their treatment journey.
You can build smarter support programs that drive trust, adherence, and long-term outcomes.
Patient Engagement
Deliver more effective patient support through real-world insights into needs, behaviors, and barriers — grounded in how care actually happens.
- Adherence optimization: Identify friction points and misconceptions that lead to drop-off or non-compliance.
- Personalized support strategies: Tailor education and interventions to the needs of specific patient subgroups.
- Real-world experience insights: Surface emotional, behavioral, and contextual cues that shape the patient journey.
Market Access
Strengthen your value story with rich, real-world evidence on how therapies are chosen and experienced across diverse patient populations.
- Health economics and outcomes evidence (HEOR): Support cost-effectiveness analyses with treatment rationale and progression context.
- Payer value demonstrations: Equip access teams with nuanced insights into patient benefit and therapeutic decision-making.
- Population stratification for value-based care: Define measurable subgroups that align with payer priorities and contracting models.